Unlike other services that might involve inventory or materials (like a caterer or florist), photographers don’t have to worry about “ingredients” on your wedding day. So how do we come up with pricing? It’s a bit more complex than you might think and it’s not just about the hours spent shooting - it’s everything that happens behind the scenes too.
For every hour you’re paying for photography, we’re likely working 8 hours that aren’t paid. In fact, only about 5-10% of a photographer’s time is spent actually shooting. The rest goes into editing, driving to weddings (sometimes hours away), emailing back and forth with clients and potential clients, marketing, and the business side of things like accounting and legal consulting.
We’re also constantly learning and investing in better equipment, software, and training to stay sharp. And let’s not forget the big costs of running a photography business, like advertisement (big part!), business insurance (expensive!), gear and software (very expensive!), and of course cloud based storages and backups for our digital product, online banking access fees, taxes, and health insurance. We also don’t get paid time off or sick days, and every year is a gamble with unpredictable income.
In short, photographers are doing a lot more than just taking photos on your wedding day. All the behind-the-scenes work, business expenses, and long hours add up to what you see in the final price. So, when you see the cost, it’s not just about snapping pictures – it's about all the time, effort, and expenses that go into making your wedding memories perfect.
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